Isabel
Marant latest design collaboration with H&M. The collection -
which will feature clothing and accessories for men and women -
will arrive in stores on November 14.
"I am flattered by this collaboration: H&M works with
the best designers and this invitation is an exciting honour,"
Marant said this morning. "I aim to create something real, that
women want to wear in their everyday lives, with a certain
carelessness, which I think is very Parisian: you dress up, but do
not pay too much attention and still look sexy. The collection is
infused with this kind of easiness and attitude. Everything can be
mixed following one's own instincts: my take on fashion is all
about personality."
The Swedish chain has built a reputation for creating fashion's
most covetable and talked-about designer-high street
collaborations.
"We are excited to have Isabel Marant as a
guest designer at H&M," said H&M creative advisor Margareta
van den Bosch. "The way she mixes different elements in her
collections, creating a style that is effortless and urban, makes
her very contemporary. She has a fantastic eye for ethnic detail
and the rare ability to create something that people really want to
wear. We are sure the H&M customers will be enthusiastic about
this collection"
Text credited to Vogue.com
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